Mission

The mission of my company is to boost the success rate of small businesses, so the typical problems that cause them to fail can be overcome and we can begin to reverse the statistic that most small businesses fail.

The SBA projects that by 2027 more than 50% of the US workforce will work for small businesses (businesses with 500 employees or less), freelancers, and gig economy workers. That is over 80 million people.

While a phenomenal number, statistics also show only 40% of small businesses are profitable. 30% break even.

The rest are losing money. Because of these losses, one in 12 small businesses closes their doors each year. If you throw in a global crisis like COVID-19, these numbers compound in a bad way.

SBA also reports 82% of small businesses fail because of cash flow problems.

The SBA projects that by 2027 more than 50% of the US workforce will work for small businesses (businesses with 500 employees or less), freelancers, and gig economy workers. That is over 80 million people.

While a phenomenal number, statistics also show only 40% of small businesses are profitable. 30% break even.

The rest are losing money. Because of these losses, one in 12 small businesses closes their doors each year. If you throw in a global crisis like COVID-19, these numbers compound in a bad way.

SBA also reports 82% of small businesses fail because of cash flow problems.

I'm on a mission to reverse this statistic by helping small businesses build healthy companies that sustain during hard times, as well as enjoy the good times, while building up their communities and creating jobs.

98% to 99% of all businesses, in many countries, are small businesses, including the US, Canada, Germany, Japan, and Colombia, plus many more.

What I know for sure is if a small business owner has a good product or service their target market wants to buy and they're committed to making their business financially sound, it is completely possible to survive. By applying business experience and best practices, a business owner can make profitable decisions and lead their company to success in every way. Success doesn't happen overnight, but with consistent focus and smart decisions making, success does happen.

98% to 99% of all businesses, in many countries, are small businesses, including the US, Canada, Germany, Japan, and Colombia, plus many more.

What I know for sure is if a small business owner has a good product or service their target market wants to buy and they're committed to making their business financially sound, it is completely possible to survive. By applying business experience and best practices, a business owner can make profitable decisions and lead their company to success in every way. Success doesn't happen overnight, but with consistent focus and smart decisions making, success does happen.

 

My path to success has been a crooked road -- like all business owners' paths -- but on the whole, I’ve had success at creating financial value, enabling me to create hundreds of jobs and contribute to the economic well-being of my community, which is my ultimate success and one I share with those around me. There've been times when I was losing money and had sleepless nights trying to figure out how to turn things around, as well as times of celebration when things go well.

The combined gift of my professional experiences over the past 30 years are the design of the work I do now to foster the success of small businesses -- the backbone of our economy. Working on my grandparent's farm, as a cashier at a dry cleaners, waitressing, and at my dad's jewelry store instilled the work ethic and grit necessary to get through the hard times and have the courage to show up every day even when things are hard, complicated, and uncertain.

Working as a Credit Analyst for a commercial bank, a Business Analyst for a top IT consultancy, and a Project Manager on Wall Street provided me with the professionalism and fundamental education of how to do business in a sustainable way. These combined experiences have enabled me to learn to leverage and apply every soft and technical business skill to my businesses, which has paid off in dividends, quite literally.

My entrepreneurial journey began in 2008 where I started, grew, and then sold Butter Beans nine years later. All of the learnings I garnered from Butter Beans led me to found Choose Your Metric and Peer to Peer where I find myself in yet another full circle moment in my life.

I started as an Assistant Bookkeeper for my Aunt Joan when I was about 18 years old. I had two accounting electives in high school and I loved it. I continued with business and accounting in college and did part-time and seasonal work for my aunt for years until I took full-time jobs out of college. Now, 25 years later, I'm offering Controller Services and Business Coaching to small businesses just like my aunt offered her clients.
I'm absolutely thrilled to be in this work.

 

My path to success has been a crooked road -- like all business owners' paths -- but on the whole, I’ve had success at creating financial value, enabling me to create hundreds of jobs and contribute to the economic well-being of my community, which is my ultimate success and one I share with those around me. There've been times when I was losing money and had sleepless nights trying to figure out how to turn things around, as well as times of celebration when things go well.

The combined gift of my professional experiences over the past 30 years are the design of the work I do now to foster the success of small businesses -- the backbone of our economy. Working on my grandparent's farm, as a cashier at a dry cleaners, waitressing, and at my dad's jewelry store instilled the work ethic and grit necessary to get through the hard times and have the courage to show up every day even when things are hard, complicated, and uncertain.

Working as a Credit Analyst for a commercial bank, a Business Analyst for a top IT consultancy, and a Project Manager on Wall Street provided me with the professionalism and fundamental education of how to do business in a sustainable way. These combined experiences have enabled me to learn to leverage and apply every soft and technical business skill to my businesses, which has paid off in dividends, quite literally.

My entrepreneurial journey began in 2008 where I started, grew, and then sold Butter Beans nine years later. All of the learnings I garnered from Butter Beans led me to found Choose Your Metric and Peer to Peer where I find myself in yet another full circle moment in my life.

I started as an Assistant Bookkeeper for my Aunt Joan when I was about 18 years old. I had two accounting electives in high school and I loved it. I continued with business and accounting in college and did part-time and seasonal work for my aunt for years until I took full-time jobs out of college. Now, 25 years later, I'm offering Controller Services and Business Coaching to small businesses just like my aunt offered her clients.
I'm absolutely thrilled to be in this work.

I want every small business to succeed because they enable our communities to succeed.

That is my mission.