Belinda DiGiambattista brings nearly 20 years of executive experience in business management, food services and the global financial sector to her position as Founder and CEO of Choose Your Metric.  Inspired by the business owners Belinda meets each day, she launched Choose Your Metric in the spring of 2016 to provide guidance, education, coaching and real world experience to help owners achieve success as they define it. Her experience as a business owner combined with an equal amount of time in corporate America make her uniquely qualified to help businesses of any size make strategic decisions and focus their resources on their goals.

Before founding Choose Your Metric, Belinda co-founded Butter Beans, Inc. a company whose mission is to education children and families on the importance of choosing healthy foods to eat. The company executes this mission through offering healthy lunch programs and cooking education to schools in NYC and NJ. Belinda led the fledgling Butter Beans, Inc. to win first place in the NYU Berkley Center Business Plan Competition in May 2009, garnering support for the business that merges healthy eating and convenience for busy families.